Welcome to the work of Michael Lopez Design. I’m a designer in Toronto, Canada specializing in custom lettering art and creative direction. Through design I’ve been helping businesses bring their brands and products to life, and transforming marketing briefs into compelling graphic expressions.
My work draws on lettering traditions in calligraphy, typography, sign painting, and illustration. Using digital and analogue tools I design lettering for a variety of applications. I work closely with my clients to learn about their business and develop creative solutions to move them closer to their goals. With their goals in focus, I deliver well-crafted assets with style and purpose that withstand time and trends.
Why hand-lettering? Lettering can convey a sense of personality and character that typical fonts can not. Many of our clients seek corporate signatures or bespoke monograms to distinguish their brand. A truly distinct result requires skills in calligraphy and an understanding of nuances in typography, inimitable by automated software. Lettering also works for unique spaces in label or packaging design where fonts have limited flexibility. And its handcrafted nature suggests an inherent familiarity and warmth, as well as values of quality and tradition. These characteristics make lettering stand apart from the crowd of computer fonts that surround us, and maintain their distinction over time. Whether seen online, out in the world, on your walls or clothes, people are naturally drawn to hand-lettered design.
With 20 years of experience working in a variety of brand marketing agency and studio environments, as well as with a range of small business to international brand clients, I can also help you gain insight in to your own brand. Contact me to discover creative ways to bring your new business to life, or refresh and refine your current brand graphics and image.
Hey, Art Directors, need a typographic or illustration treatment for that campaign/ app/ ad/ site/ video? Get in touch for custom lettering and design for your next project.
For business enquiries use our contact form or email: email@example.com
SHOP at PrintsandOriginals.shop
PUBLISHED: Typism Book 4 (2018)
SPEAKING: Cool Concept, Toronto Design Directory at Shopify, Toronto (2/2/2019)
INTERVIEWS: The Moo Blog - These Business Cards are just our type [SCROLL DOWN after jump]
@MOO Instagram Stories - Font Influencer Campaign
Follow my lettering journey on Instagram @designermike #designermikeart