Art direction and design for a the Be Detailed launch campaign for a Rockport and adidas capsule collection. Working with the project team I developed and designed the look and feel of the campaign across a range of deliverables including online and printed communications, activation footprint and uniforms.
AGENCY: Segal Communications
CD: Neil Woodley
Copywriter: Josh Budd
Web development: Kevin Toppin, Doug Muir
Producer: Mike Mulligan
CLIENT: adidas
ROLE: Art Direction, Design
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