![](https://cdn.myportfolio.com/0812b536e12a183416eb02fad5dd3dfc/f565b8ee-6b6c-471f-831d-b57456e5f708_rw_1200.jpg?h=6da8aac67e52e290b903bec7354013ab)
Art direction and design for a the Be Detailed launch campaign for a Rockport and adidas capsule collection. Working with the project team I developed and designed the look and feel of the campaign across a range of deliverables including online and printed communications, activation footprint and uniforms.
AGENCY: Segal Communications
CD: Neil Woodley
Copywriter: Josh Budd
Web development: Kevin Toppin, Doug Muir
Producer: Mike Mulligan
CLIENT: adidas
ROLE: Art Direction, Design
CD: Neil Woodley
Copywriter: Josh Budd
Web development: Kevin Toppin, Doug Muir
Producer: Mike Mulligan
CLIENT: adidas
ROLE: Art Direction, Design
![](https://cdn.myportfolio.com/0812b536e12a183416eb02fad5dd3dfc/1010e41e-e1c7-4180-a101-924d2aa1b67a_rw_1200.jpg?h=53583604f859a97bdc0d20a259fc0fbb)
![](https://cdn.myportfolio.com/0812b536e12a183416eb02fad5dd3dfc/2d52e3e5-5e67-4aa3-be60-b9bc04b6bf2e_rw_1200.jpg?h=4709fbc7ca684fbd286e6ff64210db65)
![](https://cdn.myportfolio.com/0812b536e12a183416eb02fad5dd3dfc/24f34ed4-125f-4be6-8659-e03f2356c9f9_rw_1200.jpg?h=d9a0285b38acd21770b2468535584fd0)
![](https://cdn.myportfolio.com/0812b536e12a183416eb02fad5dd3dfc/13b7f275-a2eb-4609-b868-de714dca3936_rw_1200.jpg?h=773505dc7c5e61d779530cca844170dc)
![](https://cdn.myportfolio.com/0812b536e12a183416eb02fad5dd3dfc/ebf842bd-8434-48b1-a831-41259ae5450c_rw_600.jpg?h=00698ca61bb28306779c7e61035dd0dd)
![](https://cdn.myportfolio.com/0812b536e12a183416eb02fad5dd3dfc/070912d8-90fe-4839-8caa-66db2164cff8_rw_1200.jpg?h=b7b46494330c1b1da9e418290afdd4c0)