In building the blog site Muaythaipros.com as a means to bring the art of Muay Thai to a wider audience, the brand has grown to become one of the most informative and authentic Muay Thai knowledge-skill building sites on the web. As they began to cover and review various brands of training equipment and gear, it sparked the idea and provided the fuel for creating their own brand of perfect training gear.
After developing their inaugural line of equipment, they approached me to design a new identity to launch their brand and bring their products to market. To reflect their no-frills, minimalistic style and meticulous attention to craft, I designed a look combining custom block caps paired with an action-oriented lettering and illustrative style. Through the strength and audacity of the block letterforms juxtaposed with a bold, irreverent hand-style, my intent was to capture the controlled, calm ferocity of the knowledgeable and skilled fighter holding their own in the face of the fearsome savage energy of the ring.
Check out their full line of products available now at mtpfightgear.com
Muay Thai PROS, MTP Fight Gear brand graphics set
Original sketch logo explorations for MTP Fight Gear apparel, equipment and merchandise