In building the blog site as a means to bring the art of Muay Thai to a wider audience, the brand has grown to become one of the most informative and authentic Muay Thai knowledge-skill building sites on the web. As they began to cover and review various brands of training equipment and gear, it sparked the idea and provided the fuel for creating their own brand of perfect training gear.
After developing their inaugural line of equipment, they needed a new identity to bring their product to market. To reflect their no-frills, minimalistic style and meticulous attention to craft, we designed a custom hand-lettered logo with clean, bold initials paired with an action-oriented lettering style.

Check out their full line of products available now at
[ Original sketch explorations for the logo ]
(Photos by Sarah Showell, courtesy of client)
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