I was hired to create a unique hand-lettered logo for a unique Bocce-themed dining and entertainment venue named Lob in Toronto. Charged with shaping its identity, I conducted a thorough analysis of its audience and market positioning, leading to a hand-lettered logo that seamlessly blended Bocce’s essence with Lob’s laid-back sophistication. This logo, meticulously refined in collaboration with Lob's team, became the focal point of its brand rollout, spanning signage, menus, and promotional materials. The result? Lob established itself as a standout in Toronto’s competitive entertainment experience and dining landscape, attracting a loyal customer base with ongoing success.