During Toronto’s Summerlicious and Winterlicious, as well as Dine-Out Vancouver, diners who ordered Kronenbourg 1664 at participating restaurants were given exclusive invitations to a mysterious dining experience. Guests were notified of the dinner location through an online RSVP program the day before the event, and discovered the host chef only once they were seated. Lucky diners sampled a 4-course meal, paired with Kronenbourg 1664 and specially-prepared by celebrity chefs Jamie Kennedy and Marc Thuet.
Playing on the brand heritage and alluding to an elevated dining experience, I was responsible for the art direction and design of all supporting campaign elements from logos to online user experience to signage and event materials. I collaborated with different internal teams and coordinated external resources to execute on all deliverables.
2011 PROMO! Award Winner - Bronze - Most Innovative Idea or Concept