Instant® Brands approached me to create the title logo and graphic elements for their YouTube cooking video series featuring celebrity chefs. They wanted a logo that conveyed the theme and tone of the series, as well as communicated their overall brand identity.
We began by discussing the brand’s goals and vision for the series. I then gathered reference materials and conducted research to understand the target audience and theme. Based on this information, I created several logo concepts that incorporated visual elements and typography that reflected the theme of the series, as well as Instant®’s overall style.
After several rounds of revisions and feedback, we settled on a final logo design that incorporated a bold, modern font that represented the theme of the series. I also designed graphic elements such as lower-thirds that were consistent with the look and feel of the logo.
The final design was well-received and helped to promote the brand on YouTube. It was used consistently throughout the series, including in the opening and closing credits. The design helped to engage and appeal to millions of viewers (250K – 1.1M views), and contributed to the success of the series.
You can watch the series here:
Title screens for An Instant with Chef series featuring chefs Ming Tsai, Stephanie Izard, and Hawa Hassan

Title logo design concept development samples

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