Cultural Hotspot is a City of Toronto initiative highlighting the vibrant arts, culture and community in neighbourhoods outside the downtown city core. In support of the 2019 campaign featuring York and North Etobicoke we designed promotional graphics celebrating each of the neighbourhoods and expressing a sense of place by illustrating local street names in a variety of hand-lettered styles.
A limited number of t-shirts and tote bags are available exclusively through program events and workshops. On now until October! Follow Cultural Hotspot on Instagram for more info.
“Working with Mike was a pleasure from beginning to end. He researched and determined exactly what we need and then put his skill, knowledge and creativity to work resulting in a final product that everyone on the City of Toronto, Arts Services team was happy with. In addition, he was incredibly organized and is a proficient communicator, making our working together one of the easiest and most pleasant experiences we’ve had.” ~City of Toronto, Arts Services
In an effort to further promote the program to local residents and surrounding areas, TTC buses with routes through the featured neighbourhoods were designed using the lettering art and integrated with existing TTC brand livery graphics, highlighting 'the Spot' as a stop along the bus route map.