To promote a creative business specializing in custom, hand-crafted logotypes and lettering, we designed hand-lettered business cards featuring an ampersand in a bold and inky monoline script. As one of the most intriguing characters in the alphabet, it represents our love for type, as well as the connection between words and visuals, business and creativity.
Despite living in a digital age, the business card still has the power to create a memorable impact through a stable, tactile connection. The cards were printed on MOO 100% recycled cotton giving them a pleasing texture and weight while being environmentally-conscious. Having caught the attention of MOO's marketing team, these cards led to an artist feature on their blog and licensing for part of their online product ad campaign.
See the feature on the MOO blog (Scroll down after the jump).