Design based on Color’s proprietary brand hues and terpene pattern packaging art, as key elements in creating brand awareness, communicating terpene awareness and a sense of discovery. Their tagline “Life in Color” inspired thoughts of simpler times lying on the grass staring up at the clouds taking on imaginary forms as they floated by. Combining these concepts with the brand palette led to the bold and eye-catching yet elegant final artwork.
As this mural was completed just before going into a provincial-wide lockdown due to the Covid-19 global pandemic situation, we were unable to do a proper photoshoot with the completed shelf fully merchandised. And as of publishing this, shops and small businesses are still enduring closures. Hopefully things get better soon. In the meantime, enjoy the process video below. Thanks for checking out this project!